We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

SEO in 2016: What analyzing 1 million Google search results taught me…

1. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

2. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

3. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

4. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.

5. In fact, the average word count of a Google first page result is 1,890 words.
Previous search engine ranking factors studies found that longer content performed better in Google.

6. Shorter URLs Tend to Rank Better than Long URLs


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