Social Media Marketing Industry 2012 Report

Are you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

In this free report, you’ll discover:

  • What social networks marketers will focus on in the future
  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most used social media tools and services
  • Activities social media marketers are outsourcing
  • And much more!

Download Now

This report is free and available for immediate download until April 19.

Remember, the nature of social media is to “share,” so if you like the report, please let your peers know about it.

>> Download the report here (see instructions below). Alternatively, view the report in Scribd.

Twitter Apps & Directories that will help get more Followers

There are a lot of Twitter Apps out there that claim to get you more followers.  Well, they actually help you find followers with similar interests to you or show you who you follow that doesn’t follow you, etc. Whichever ones you do use, only proceed if you feel comfortable with how they use your information, only login with Twitter Auth (which brings you to Twitter to login and then takes you back to the app) so you don’t need to give them your logins and, if they autofollow or send direct messages for you, ensure that you have control as Twitter now restricts the number of automatic actions that can be taken at a time.

  • http://friendorfollow.com – shows you who you are following that is not following you.
  • http://tweeteffect.com – shows you what tweets caused you to gain or lose followers
  • http://wefollow.com – directory of Twitter users tagged by topic
  • http://www.tweriod – tells you when your followers are online
  • http://klout.com – popular app that measure a user’s influence based on a number of Twitter metrics
  • http://refollow.com – an app that helps you manage follows/followers
  • http://www.twellow.com – a ‘Yellow Pages’ for Twitter users
  • http://twitaholic.com – ranks Twitter users by number of followers and also provides statistics on your followers if you sign up.
  • http://twiends.com – find users with similar interests
  • http://paper.li – generate a daily or weekly online ‘paper’ showing links posted by the people you follow or a Twitter list you have created. I find that many of the people included really appreciate being included and retweet the link that comes out under my account so it has brought a number of new followers with relevant interests.
  • http://tweetpdif.com – compare follows/followers of two or more users
  • http://twtrfrnd.com/ – another app to compare follows and followers between two users.

Google Adds +1 Button Data to Google Analytics, Webmaster Tools

Google announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site.

In WMT, there is a Search Impact report, which shows how +1′s affect your organic search traffic. “You can find out if your clickthrough rate changes when personalized recommendations help your content stand out,” says Google software engineer Dan Rodney. “Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.”

An Activity report shows how many times your pages have been +1′d, from buttons on your site, as well as on other pages like Google Search.

An Audience report will show you aggregate geographic and demographic data about who is using the +1 button with your content. Google only shows this info, however, when a “significant” number of users have +1′d pages. They don’t say what number they consider “significant” to be.

Users will find a +1 Metrics menu on the side of the page, where each of these reports will be able to be found.