Seo Trends in 2016

Search Engine Optimization is a big thing for online entrepreneurs. Nobody can thrive online unless they ensure the inclusion of this important element in the whole formula. Like everything else in the digital world, SEO trends are also dynamic.

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ow that we have just started the year, it’s important to assess the impact of your SEO campaigns and ponder on what tactic you should focus on and what you should let go. There are basically 2 main things that will probably never lose their importance. First is the unceasing impact of expert content and second is the boundless effect of link building. If you have already started your SEO campaign, you may have already realized the significance of these two. If you still haven’t, then it’s high time for you to start recognizing their strength in your upcoming SEO campaigns.

The following are further points that every digital marketer and SEO enthusiast must know to propel their SEO efforts in 2016:

Penguin 4.0: The era of real time

Google’s last Penguin update was on October 17, 2014. According to Search Engine Land, we should expect the next Penguin update to be real-time. This means that as soon as Google discovers the links—good or bad—to your site, their algorithm will readily start analyzing those links real-time. Changes in ranking will then happen real-time as well.  This real time version is expected to bring drastic changes to the entire SEO arena. In fact, it has already started to roll out. Since the beginning of this month, many experts and tools have reported massive shake-ups—even bigger than the previous Google updates.

Mobile Apps & SEO: Time to index your apps

This 2016 marks the rise of mobile app’s popularity as an SEO factor. Last year, mobile search results have already started to outweigh those of desktop searches. In the view of boosting the users’ mobile experience, app indexing is increasingly becoming a big must. Your app’s landing page might already be indexed by Google, but you should ensure that your internal apps screens and your actual apps are in Google’s index too. Mobile SEO techniques are in for a big change these days. And you can’t afford to lag behind.

Speed: A new definition of speed

As previously stated by Google’s John Mueller, GoogleBot will support HTTP/2 early this year. Because of the tremendous speed boost it brings that enhances users’ browsing experience, this has already been seen as a potential ranking factor. Google’s goals are always geared towards enhancing the surfing experience of every user on the web. And, for sure, everybody would like the idea of a faster speed everywhere.

Structured Data Markup

This is already starting to surface as a must in 2016. Schema.org is the fruit of the collaboration of the major search engines including Google, Yahoo, Bing, and Yandex. This is established to give the information that search engines require to understand contents better and bring the most reliable search results possible. When you add Schema markup to your HTML, it could enhance how your page is displayed on search engine results pages. It enhances the rich snippets that are shown beneath your page title.

Technically speaking, structured data serves as a system to pair a name with a value which enables search engines to categorize and index different content. People have always been inquisitive if structured data really is instrumental in boosting rankings. There is basically no conclusive proof yet about its immediate efficiency. However, there are certain indications about its impact. The click-through rate (CTR) is apparently higher for those search results with more extensive rich snippets. If you want to maximize this new trend, feel free to experiment with the schema markup to see for yourself how the audience engages with well-structured rich snippets. With doing it right, you will improve your CTR and gain more clicks to the website.

Final Thoughts

Before us is once again a very interesting and exciting year. We don’t know exactly how this year’s SEO trend will pan out, but we do know that as long as we keep ourselves updated on the latest trends, we are sure to boost our chances of getting ahead of the curve.

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Content Marketing Trends That Will Dominate 2016

An amazing year comes to an end, complete with videos going viral, algorithms throwing us curve balls and news-feeds getting chaotic. If content marketing is your game, 2016 would be the year it gets crazy competitive, and a lot more exciting! This is my list of trends and focus areas for 2016,

1. Videos will continue to dominate

It’s raining videos everywhere, from Facebook news-feeds to family groups on WhatsApp. 2016 will be the year of videos, more than 50% mobile traffic is already dominated by videos. Also, with 4G expected to become mainstream in ’16, Facebook will start injecting more videos in news-feeds (as it does in other countries). Videos are easy to digest, engages users, and is more likely to be shared.

I’ll be experimenting a lot with videos which engage users in 3-6 seconds, and get over within 30 seconds.

 

 

 

Do Follow directory submission list Confirmed

A lot of people search for Do follow directory submission lists which gives instant approval but mostly there is no success, I’ve searched many days to gather this list and I’ve used them all. They give 100% instant approval for your submission. These directory sites provide you approval within 2 to 3 seconds and don’t require a reciprocal link all your links will be permanent.

http://nicedirectory.info/gatwickparkinglot.co.uk-48853.html

Hashtags May Be Coming to Facebook

Facebook is reportedly working on incorporating the hashtag into the social network.

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A Twitter staple, the Wall Street Journal reports that Facebook has plans to bring the hashtag to its service, offering users the ability to index conversations around a particular topic, just as they currently do on Twitter. Sources ”familiar with the matter” told the Journal that while Facebook is working on the feature, it wouldn’t necessarily be released anytime soon.

Hashtags are already incorporated into Facebook-owned Instagram.

Hashtags seem like the natural evolution of Facebook’s newly-released Graph Search. The search is currently limited to information input by users on their location, friends, and Likes. Adding hashtag support would enable an expansion of that search functionality, letting users tune into public posts based around certain topics such as #Elections or #HarlemShake as well.

For now, the social network is remaining mum on when or if it will be adding hashtags. A company spokesperson telling us simply, “We do not comment on rumor or speculation.”

Would you like to see hashtags comes to Facebook? Let us know your thoughts in the comments.

[Via the Wall Street Journal]

Twitter Influence Ranking Tools

ReTweetability Index: http://www.retweetability.com — A tool created by Dan Zarrella to measure how retweetable any twitterer is. Still does not recognize @johnkremer on April 14th. Not sure why. Odd. Alexa rank:  5,570,588 on March 6th; 238,904 on April 14th.

Tweeple Rank: http://www.tweeplerank.com — Ranks the top tweeple for #FollowFriday, #MrTweet, and #TweepleTuesday. Alexa rank: 376,974 on April 10th.

Tweet Stats: http://www.tweetstats.com — Allows you to track your Twitter account for tweet frequency, daily average tweet density, aggregate hourly tweets, who you are @replying to most, what interface you use to access Twitter, and more. Can also view the stats of other Twitter users. Alexa rank: 58,141 in early February; 42,707 on April 14th.

Twinfluence: http://www.twinfluence.com — Measures a Twitter users reach, velocity, and social capital. Tells you how many second-order followerers you have. Alexa rank: 69,815 on March 9th; 59,900 on April 14th.

Twitalyzer: http://www.twitalyzer.com — Ranks any user for influence, signal, generosity, velocity, and clout. See the site for definitions of those terms. Alexa rank: 601,332 on March 18th; 67,738 on April 14th.

Twitter Break: http://www.twitterbreak.com — Features a tweeter of the day. Not sure how you get featured. Also features little games and trivia to break up your twittering. Alexa rank: 241,491 in early February; 201,162 on April 14th.

Twitter Counter: http://www.twittercounter.com — Provides stats on anyone you want to follow. Includes the Top 100 twitterers. You can pay to be the featured twitterer. Alexa rank: 163,316 in early February; 7,973 on April 14th.

Types of internet/online marketing and their respective methods of utilization

Display ad– You can post banner ads/dynamic ads on third party websites/blogs to attract their visitors towards your website and increase business.

SEM (search engine marketing)- It’s a form of marketing that tries to promote websites by escalating their visibility on SERPs. It can be done using non paid SEO techniques and paid contextual advertisement. For instance, you can insert important keywords in your website to help Google find it quickly and publish articles on reputed blogs to acquire quality links.
SMM (social media marketing)- It’s the process of gaining consumers’ attention via social media websites such as Facebook, Twitter, Google+ etc. For instance, you can create a fan page and publish regular updates about your company to increase sales.
Email marketing– Directly sending a promotional mail to mass audience. For example, when you launch a new service, you can send a customized mail to all your loyal and potential customers informing them about the benefits of your service and pricing details.
Referral marketing– It’s the process of promoting a product/service to new consumers through referrals. For instance, if you are launching a new ecommerce site, give an ad like this in your site “refer 5 of your friends to join our site and get $2 gift coupon for each successful referral.” Since people trust their dear ones’ suggestions, your site will immediately get some positive response.
Affiliate marketing– It’s a marketing strategy where you must take help from one or more affiliates and give them rewards for their efforts to bring new customers to your site.
Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers. For instance, if you run a web design company, share latest web design and development related news in your blog to establish your expertise and encourage readers to check the services you offer.

Page Layout Algoritham Improvement

Page Layout Algoritham Improvement: more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.