Seo Trends in 2016

Search Engine Optimization is a big thing for online entrepreneurs. Nobody can thrive online unless they ensure the inclusion of this important element in the whole formula. Like everything else in the digital world, SEO trends are also dynamic.


ow that we have just started the year, it’s important to assess the impact of your SEO campaigns and ponder on what tactic you should focus on and what you should let go. There are basically 2 main things that will probably never lose their importance. First is the unceasing impact of expert content and second is the boundless effect of link building. If you have already started your SEO campaign, you may have already realized the significance of these two. If you still haven’t, then it’s high time for you to start recognizing their strength in your upcoming SEO campaigns.

The following are further points that every digital marketer and SEO enthusiast must know to propel their SEO efforts in 2016:

Penguin 4.0: The era of real time

Google’s last Penguin update was on October 17, 2014. According to Search Engine Land, we should expect the next Penguin update to be real-time. This means that as soon as Google discovers the links—good or bad—to your site, their algorithm will readily start analyzing those links real-time. Changes in ranking will then happen real-time as well.  This real time version is expected to bring drastic changes to the entire SEO arena. In fact, it has already started to roll out. Since the beginning of this month, many experts and tools have reported massive shake-ups—even bigger than the previous Google updates.

Mobile Apps & SEO: Time to index your apps

This 2016 marks the rise of mobile app’s popularity as an SEO factor. Last year, mobile search results have already started to outweigh those of desktop searches. In the view of boosting the users’ mobile experience, app indexing is increasingly becoming a big must. Your app’s landing page might already be indexed by Google, but you should ensure that your internal apps screens and your actual apps are in Google’s index too. Mobile SEO techniques are in for a big change these days. And you can’t afford to lag behind.

Speed: A new definition of speed

As previously stated by Google’s John Mueller, GoogleBot will support HTTP/2 early this year. Because of the tremendous speed boost it brings that enhances users’ browsing experience, this has already been seen as a potential ranking factor. Google’s goals are always geared towards enhancing the surfing experience of every user on the web. And, for sure, everybody would like the idea of a faster speed everywhere.

Structured Data Markup

This is already starting to surface as a must in 2016. is the fruit of the collaboration of the major search engines including Google, Yahoo, Bing, and Yandex. This is established to give the information that search engines require to understand contents better and bring the most reliable search results possible. When you add Schema markup to your HTML, it could enhance how your page is displayed on search engine results pages. It enhances the rich snippets that are shown beneath your page title.

Technically speaking, structured data serves as a system to pair a name with a value which enables search engines to categorize and index different content. People have always been inquisitive if structured data really is instrumental in boosting rankings. There is basically no conclusive proof yet about its immediate efficiency. However, there are certain indications about its impact. The click-through rate (CTR) is apparently higher for those search results with more extensive rich snippets. If you want to maximize this new trend, feel free to experiment with the schema markup to see for yourself how the audience engages with well-structured rich snippets. With doing it right, you will improve your CTR and gain more clicks to the website.

Final Thoughts

Before us is once again a very interesting and exciting year. We don’t know exactly how this year’s SEO trend will pan out, but we do know that as long as we keep ourselves updated on the latest trends, we are sure to boost our chances of getting ahead of the curve.

Content Marketing Trends That Will Dominate 2016

An amazing year comes to an end, complete with videos going viral, algorithms throwing us curve balls and news-feeds getting chaotic. If content marketing is your game, 2016 would be the year it gets crazy competitive, and a lot more exciting! This is my list of trends and focus areas for 2016,

1. Videos will continue to dominate

It’s raining videos everywhere, from Facebook news-feeds to family groups on WhatsApp. 2016 will be the year of videos, more than 50% mobile traffic is already dominated by videos. Also, with 4G expected to become mainstream in ’16, Facebook will start injecting more videos in news-feeds (as it does in other countries). Videos are easy to digest, engages users, and is more likely to be shared.

I’ll be experimenting a lot with videos which engage users in 3-6 seconds, and get over within 30 seconds.




8 Billion Video Views on Facebook Every Day

Zuckerberg opened the conference by confirming that 1.55 billion people now use Facebook every month, and stated some other amazing stats for the site:

1.More than 1 billion people use Facebook every single day
2.1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android
3.There are 8 billion daily video views on Facebook
4.More than 500 million people watch videos on the site daily
5.In September 2015, over 1.5M small businesses posted video to Facebook, including native uploads and video ads.

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

SEO in 2016: What analyzing 1 million Google search results taught me…

1. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

2. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

3. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

4. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.

5. In fact, the average word count of a Google first page result is 1,890 words.
Previous search engine ranking factors studies found that longer content performed better in Google.

6. Shorter URLs Tend to Rank Better than Long URLs

How to Create Facebook Ads for Lead Generation

Generating leads is one of the primary responsibilities of a digital marketer. Leads are contact information of potential customers, and they are called leads because they can lead to a sale.

How To Create Facebook Lead Ads

You can create a Facebook lead ad from your Facebook Ad Manager’s Power Editor. And Facebook Power Editor works only on the Chrome browser as of now.

To enable Power Editor, just click on the link in your Facebook ads dashboard. There is no software installation required.

Facebook Power Editor

I recommend that you get used to the Power Editor even if you are running other types of ads. The regular Facebook Ads dashboard misses some features that are there in the power editor.

The power editor is designed for advanced Facebook marketers. You will get to see more statistics in the power editor compared to the normal ads dashboard.

Inside the power editor click on Create Ad and you will be able to start creating your ad campaign. Select Lead Generation as shown in the screenshot below.

facebook lead ads

Enter the campaign name, enter an ad set name, and enter a name for the ad too. Multiple ads are grouped into ad sets later when you create more campaigns. Just like ad groups in Google AdWords.

The ad sets are grouped into campaigns. If you select a campaign, you will be able to see the ad set inside it that you have just created. Select on the row, and then click on the pencil icon (edit icon) on the right end of your screen. You will see a box appear like below.

ad set

Inside it you have to select an associated page for the lead ad. Here I am choosing my blog’s official page. You can also enter the daily budget here.

In the same page, you can also select the audience. I recommend that you choose a website custom audience or a lookalike audience for the best possible targeting.

lead ads audience

After that, you can select device targeting. For now, only mobile device targeting is available, and we can expect desktop targeting in the near future.

You can either target Android Devices or iOS devices. (Guess no one bothers about Windows phones anymore!)

mobile targeting

After that the next step is to choose the pricing. Here you can bid on the cost per lead (CPL) or cost per click (CPC).

Cost per lead will be again billed as cost per thousand impressions (CPM) but Facebook will try to optimize the ad in such a way that you can meet your target CPL.

lead ads pricing cost per lead