Content Marketing Trends That Will Dominate 2016

An amazing year comes to an end, complete with videos going viral, algorithms throwing us curve balls and news-feeds getting chaotic. If content marketing is your game, 2016 would be the year it gets crazy competitive, and a lot more exciting! This is my list of trends and focus areas for 2016,

1. Videos will continue to dominate

It’s raining videos everywhere, from Facebook news-feeds to family groups on WhatsApp. 2016 will be the year of videos, more than 50% mobile traffic is already dominated by videos. Also, with 4G expected to become mainstream in ’16, Facebook will start injecting more videos in news-feeds (as it does in other countries). Videos are easy to digest, engages users, and is more likely to be shared.

I’ll be experimenting a lot with videos which engage users in 3-6 seconds, and get over within 30 seconds.

 

 

 

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