Types of internet/online marketing and their respective methods of utilization

Display ad– You can post banner ads/dynamic ads on third party websites/blogs to attract their visitors towards your website and increase business.

SEM (search engine marketing)- It’s a form of marketing that tries to promote websites by escalating their visibility on SERPs. It can be done using non paid SEO techniques and paid contextual advertisement. For instance, you can insert important keywords in your website to help Google find it quickly and publish articles on reputed blogs to acquire quality links.
SMM (social media marketing)- It’s the process of gaining consumers’ attention via social media websites such as Facebook, Twitter, Google+ etc. For instance, you can create a fan page and publish regular updates about your company to increase sales.
Email marketing– Directly sending a promotional mail to mass audience. For example, when you launch a new service, you can send a customized mail to all your loyal and potential customers informing them about the benefits of your service and pricing details.
Referral marketing– It’s the process of promoting a product/service to new consumers through referrals. For instance, if you are launching a new ecommerce site, give an ad like this in your site “refer 5 of your friends to join our site and get $2 gift coupon for each successful referral.” Since people trust their dear ones’ suggestions, your site will immediately get some positive response.
Affiliate marketing– It’s a marketing strategy where you must take help from one or more affiliates and give them rewards for their efforts to bring new customers to your site.
Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers. For instance, if you run a web design company, share latest web design and development related news in your blog to establish your expertise and encourage readers to check the services you offer.

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