How to fix the Penguin problem
MattCutts has stated that those affected by the algorithm need to “clean things up” to improve their rankings. Here are some Penguin recovery tips that could get sites back on track:
Review your Google Webmaster Tools account to see if there is any feedback from Google; they will sometimes highlight problems that they’ve found with your site and linking strategy. There won’t be specific messages relating to Penguin 1.0 or 1.1 but you can use any feedback from Google to determine how you’ve been affected.
Carry out a content audit of your site, checking pages for duplicate content and making sure that all your key pages are rich and full. Under-nourished pages don’t help your site.
Go back and look at your link building strategy – is this a natural approach, or have you been pushing too far into grey or black hat link building? The Penguin update has hit poor quality link builders hard, so now is the time to reassess how you gain links into your site.
Know that you’re in for the long haul as there is rarely a quick or easy recovery from Penguin (or from last year’s Panda update). If you’ve been affected by the algorithm change then it’s likely that you’re going to have to reassess your strategy, which is akin to turning a very large and heavy ship around.
This suggests the onus is predominantly on webmasters to clean up their sites and see if things change. Check out the video below for more information from Cutts on recovering from algorithm changes