Search Engine Optimization

In my world, everyone I talk to has heard of search engine optimization (SEO). But I’ve always wondered: do regular people in the U.S. know what SEO is? With Google’s new Consumer Surveys product, I can actually find out. I asked 1,576 people “Have you heard of ‘search engine optimization’?”

It turns out only 1 in 5 people (20.4%) in the U.S. have heard of SEO! The survey also turned up an interesting gender difference: almost 25% of men have heard of SEO, but only about 16% of women have. Doing this sort of market research in the past would have been slow, hard, and expensive. Asking 1,500 people a simple question only costs about $150.

So what poll, question, or survey would you run? Try it out for yourself at:http://www.google.com/insights/consumersurveys/home

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