SEO certainly isn’t rocket science, but it takes a certain level of understanding to implement well. Unfortunately, mistakes made along the way can affect the success of the campaign as a whole over the long term. Here are 5 common SEO mistakes to avoid:
There is nothing to optimize without content and this pertains to on-site content and content that is published elsewhere on the web. The search engines want to provide users with the best possible results. This means quality content that is actually useful, and not only created to stuff lots of keywords. Content is king, but only if it is good! Publishing low quality content will do more harm than publishing no content at all.
Building the Wrong Links
Like content, link building needs to be focused on quality. One link from a well respected and trusted industry site is worth much more than one hundred links from low quality directories. Contrary to popular belief, it’s not about quantity.
Not Leveraging Social Media
Social media and SEO are no longer two separate entities. The search engines incorporate social signals into the ranking algorithm. Ranking is based on trust and the search engines believe that web content that is Shared, Liked, +1’d, Re-Tweeted, etc. is trusted. Businesses can’t afford to miss out on this opportunity.
Poorly Developed Website
What’s the point of spending time and resources on an SEO campaign if it is bringing traffic to a website that is a piece of you know what? Before getting started with SEO it’s important to determine whether the site is worth it. If it’s not, spend some time working on and fixing that first. It should be easy to navigate, nice to look at, and have plenty of call to actions.