Ever encountered an ad-heavy page, where you struggle to find the actual content on that page? Google’s looking at penalizing those in its search results.
The head of Google’s web spam team, Matt Cutts, shared the news when speaking at the Pubcon conference today.
Cutts said Google is testing algorithms that determine ”what are the things that really matter, how much content is above the fold.”
“If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”