Content Position & Ad Position Part Of Search Ranking

Yesterday, during the PubCon keynote Hot Google Topics & Trends Matt Cutts & Amit Singhal Matt Cutts made a point to talk about what changes in the algorithm will be happening in 2012.

One change that stood out was that content position on a page is going to be a ranking factor. He said “GoogleBot is getting smarter” and that determining the position of the content on the page, like what is above the fold – will be a factor. He added having a lot of ads in annoying spots can hurt the page.

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