I have noticed that Google is not displaying the exact title tag in search engine result page for multiple websites. Google is ignoring title tag and showing their own. It is dramatically decreasing CTR of links. We all are not sure why this is happening. But I think Google is testing their idea for title

[January 13th]: Objectionable Content Can’t Be Filtered – Google, Facebook.

On January 13th 2012, both Google and Facebook appealed to Delhi High court arguing that it is impossible to pre-screen content posted by thousands of internet users. Instead, the users should be held responsible, not the social site or the search engine.

“The search engine only takes you to a website. What happens after that is beyond a search engine’s control,” Neeraj Kishan Kaul, a lawyer for Google India, told a packed High Court hearing on Monday. “If you use blocks, which is very easy for people to say, you will inadvertently block other things as well. For example: the word ‘sex’. Even a government document like a voter ID list or a passport has the word ‘sex’,” he added.

[February 7th]: Objectionable Content Has Been Removed – Google.

Google India has now admitted that the company has removed or filtered controversial content that were flagged to be offensive towards religious and political leaders. Which websites or pages were removed? Google hasn’t revealed any names but the company is now adhering to the laws of the land and the legal requisitions of the government. Please note that the objectionable content has been removed only from Google’s localized India domain, the same content is accessible to users of a different country.

Just one week ago Google forced a new web address for all blogger blogs in India, shifting from a .com TLD to a more localized .in address. This is definitely in conjunction with selective censorship, as the search giant can control (and remove) objectionable content for Indian users only, while they will continue to be available in other countries.

Amongst other companies, the Delhi high court has issued directions to Facebook and Yahoo to take down offensive content at their earliest. Facebook India came up with a compliance report on Monday arguing that the complaints raised are not specific in nature. Facebook told the court that it does not control or operate the servers that host the website available at www.facebook.com , which are located in the US, according to a report from Indian Express. The operating party is Facebook India Online Services Pvt Ltd and not Facebook Inc.

Source: Amit Banerjee

This is one of the most imaginative ways of using web 2.0 web sites. Here is the idea: 6 independent web 2.0 sites, all with elevated Page Rank Values, include a back link to your web site. And each of the “spokes” adds a backlink to it’s neighbor – creating the wheel. The “hub” is any page on your website.

The power comes with from a extremely focused group of web sites, with high Page Ranks, all focusing on your site. The purpose is to focus an extensive amount of authority on one keyword phrase at a time – to push that phrase up in the search engines.

Promoting Your Wheel

Next, we want to aggressively promote the wheel so it is picked up by the search engines.

1. Create Social Bookmarking backlinks for each spoke and your hub page.
2. On each of the web 2.0 sites, capture the RSS feed. Then submit the feed to multiple RSS directories.
3. Ping the RSS feeds
4. If you are given a sub domain on the web 2.0 properties, submit it to a number of directories

Linkwheel Creation Sites

• Squidoo
• HubPages
• WordPress.com
• Blogger
• LiveJournal
• Blogsome
• Weebly
• Quizilla
• Vox
• WikiSpaces
• WetPaint
• Tumblr
• DevHub

• Mobile search: With more and more iPhones, Androids and the likes entering the market, mobile will be the most common platform to communicate with customers on-the-go. Thus optimizing sites for mobile viewing would be crucial in 2012. In addition to this, new mobile technologies like ‘Speaking’, ‘Tapping’, ‘Shaking’, etc. will further expand the Mobile SEO market.
• Quality content : Content will still be the king in 2012. As recent updates of the Google algorithm has suggested, quality content will be awarded and bad or low quality content will suffer. So in 2012 before you even think of making an impact online, make sure your content is in place.

the best way to increase alexa rank is to post on facebook pages….post something intresting about your site on facebook pages and groups…. Alexa ranking depend on traffic so you need to get some decent traffic if you want to get improve your alexa ranking

Would you like to increase the Alexa Ranking of your Web site? I did it myself a couple times already, and once again just recently.
you can use this technique for increase Alexa rank
1.) Download the Alexa toolbar and surf your own site.
2.) Have a few friends download the Alexa Toolbar and surf your site.
3.) Shift the focus of your site toward a more webmaster like theme.
4.) Participate in many webmaster forums which allow you to place your site in your signature.
5.) Write articles about webmaster topics and distribute them around the web.
6.) Optimize pages of your site for Alexa and related phrases.
7.) Buy ads on search engines to increase your traffic. Your Alexa traffic rankings will increase.
8.) Write an article with tips on how to increase your Alexa rankings.
9.) Advertise that article on the world’s largest network.

According to Google, “rather than scrolling down the page past a slew of ads, users want to see content right away.” To help users get to that content, Google may drop ad-heavy websites from its search results.

Google says that the change will only affect about one in 100 searches, and emphasizes that websites using what Google’s Distinguished Engineer and SEO guru Matt Cutts calls “ads above-the-fold to a normal degree” will not be affected.

Instead the change is designed to punish sites that “go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.” In other words, if a site is so packed with ads that people can’t find what they’re looking for then Google isn’t going to send them to that site anymore.

While the distinction seems clear at first glance, digging deeper reveals some potential confusion for webmasters — for example, what role does screen size play? On a netbook, for instance, Google’s own search results page is almost entirely taken over by advertisements, not the actual search results (i.e., the content).

Google on a netbook screen: Ads are in red, search results in green

At small screen resolutions, Google’s own search results page is one of the worst offenders when it comes to advertising clutter obscuring content. That seeming hypocrisy may leave some webmasters wondering what constitutes “a normal degree of ads” and how screen size affects what is defined as “normal.” Sticking simply with what Google has written about the change, copying Google’s search results page is probably not a good idea in this case.

Cutts does encourage webmasters view their websites at different screen resolutions, suggesting that screen size does play a role, but unfortunately he doesn’t offer any details about what that role is or how it affects the algorithm’s new layout ranking scheme.

Some have seemingly already been sensation the results of Google’s algorithmic beginning this season. Internet marketers were fast to factor the kids finger at the old panda, but The search engines guarantees us that this is not the situation. A representative for the organization informed WebProNews there have been no Panda up-dates in 2012

By the way, now that 2011 is over, do you think Panda has done a excellent job at clearing up look for results?

In the newest version of the sequence, on the firm’s Within Search Site, they emphasize 21 changes created in the 30 days of January. The record goes as follows:

• Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
• More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
• Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesn’t exist. However, some sites are configured to return other status codes, even though the page content might explain that the page was not found. We call these soft 404s (or “crypto” 404s) and they can be problematic for search engines because we aren’t sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.
• More accurate country-restricted searches. [launch codename “greencr”] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
• More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
• Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
• Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.
• Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
• More accurate byline dates. [launch codename “foby”] We made a few improvements to how we determine what date to associate with a document. As a result, you’ll see more accurate dates annotating search results.
• Live results for NFL and college football. [project codename “Live Results”] We’ve added new live results for NFL.com and ESPN’s NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
• Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
• Related query improvements. [launch codename “lyndsy”] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
• Better lyrics results. [launch codename “baschi”, project codename “Contra”] This change improves our result quality for lyrics searches.
• Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, we’ve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1’d.
• Better spell correction in Vietnamese. [project codename “Pho Viet”] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
• Upcoming events at venues. We’ve improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].
• Improvements to image size signal. [launch codename “matter”] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.
• Improved Hebrew synonyms. [launch codename “SweatNovember”, project codename “Synonyms”] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
• Safer searching. [launch codename “Hoengg”, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.
• Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional

Title: It is the most important factor of onpage optimization

1. Avoid using keywords like ‘A,’the’,'An’,'Of’,'On’ in title.
2. Apply special Symbol ‘@’,'|’ etc.
3. Try to use keyword in the beginning of the title.
4. Include company name in the title if you need brand advertising.

Meta Tags:

1. Meta keywords : <meta name=”keywords” content=”"/> keywords- that identify what the page is saying about.
2. Meta Description <meta name=:description” content=”"/> A short description of the page.

Heading Tags: <h1>—-<h6> you can use primary keyword in <h1> tag and secondary keywords in <h2> and so on. Heading tags should be unique and meaningful.

Bold : It is better to use keywords in bold or strong to gain attention of visitors.

Image Alt tag: search robots can’t index images and flashes. They can read only HTML tags. So, always use keywords for the image. You have great chance to show up in google image search.

URL Optimization: Static URL are more friendly than dynamic. Always use seo friendly URLs.

Keyword Density: Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. Always write useful and meaningful content.

Use of Sitemap: Sitemap is must for all sites. Here you can find list of URLs of websites.

1. Web Directory Submission- Submit your site to relevant categories of high ranked web directories.

2. Blog Submission and Blog Directory Submission-Create your own Blog and submit post in blog directories.

3. Article Submission- Submit your article in article directories like articlebase, goarticles etc.

4. Video Submission- Video submission is the great method to drive the traffic to your website ,it is also the interesting for the watching in the comparison to reading long articles,like article submission service the video submission can save your time .

5. Blog Commenting- There is absolutely nothing wrong with earning a link from a blog post you decide to comment on. In fact, if you comment often on blogs, it is a good way to increase the amount of inbound links pointing to your site’s pages.

6. Forum Posting- forum posting is a way to increase your page rank. Now the question is how its work. In webmaster forums there is a option of signature. Put your anchor text and attached the url of your website. By this process you create a back link. now post comments regularly to the forum.

7. Social bookmarking- Social bookmarking is a way for people to save their favorite webpages online.

8. Press Release- A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items

9. Rss Submission- RSS (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

10. Search Engine Submission- The act of submitting specific URLs to popular search engines like Google, MSN and Yahoo! to ensure the web page gets spidered and indexed.

11. Social Media - Social media related website like digg,twitter etc is good website for taking initial traffic on any website. Social media optimization is a technique for indexing any website in search engine and promote website in his social network.