SEO Copywriting Tips

“Write for humans, optimize for robots” SEO copywriting tips that you shouldn’t miss:Image
Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:

1.Write for users, optimize for robots
2.Forget about keyword density and keyword stuffing
3.Integrate related keywords, synonyms, and grammatical variations into your content
4.Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy
5.Focus on writing long, in-depth, quality content
6.Target high quality low competition long-tail keywords
7.Write content that answer’s common questions from prospects
8.Get your content noticed and shared on social media platforms
9.Strive to build your AuthorRank and develop your Google+ profile
10.Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results
 
 
 

 

 

Do Follow directory submission list Confirmed

A lot of people search for Do follow directory submission lists which gives instant approval but mostly there is no success, I’ve searched many days to gather this list and I’ve used them all. They give 100% instant approval for your submission. These directory sites provide you approval within 2 to 3 seconds and don’t require a reciprocal link all your links will be permanent.

http://nicedirectory.info/gatwickparkinglot.co.uk-48853.html

Youtube For Business

Are you aware that Youtube has 1 billion monthly active users and online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks? This is a massive number of content hungry web visitors that love to watch and share great videos.

Creating video content is certainly more challenging than simply tweeting or posting on your Facebook wall, however, I believe its effect is greater. Humans are visuals by nature and videos are a magnificent way to make them stick to your brand.

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Golden Rules of AdWords

1. Always Install Conversion Tracking

Always, always, always install conversion tracking. Even if your goal for a specific campaign is branding, conversion tracking gives you another metric to measure the effectiveness of your keywords besides CTR. If you are a local business, you don’t want to set up call tracking, or you are just doing it for branding, try and use an event such as time on page.

 

2. Never Send PPC Traffic to Your Home Page

This is a mistake that is a shockingly big waste of money. Assuming your website is more than just a one-pager dedicated to a single conversion action, you probably have specific pages for specific actions. Send your visitors as far down the conversion funnel as you possibly can.

 

3. Never Bid More Than Your Conversion Rate

Just because you have the budget to bid more on a certain keyword doesn’t mean you should.Always bid with a few things in mind: conversion rate, value per customer, and desired ROI. Here’s an example that will hopefully make this clear- I have a landing page that converts at 2%, the average customer is worth $100 of profit to me, and I want a 10% profit margin.

From the example:

So if those were your statistics you shouldn’t pay more than $1.80 for any keyword until it converts better than two percent.

 

4. Always Separate Display & Search

Whenever you are setting up an account, if you have a budget for both display & search, always make sure they are completely separate campaigns. There are several reasons. The two big ones in my mind being that they are going to perform completely differently, and the second is keywords work in different ways. In search you are picking which keywords will trigger your ads, in display you are creating a theme for your ads or more information on that see what Google has to say about it.

5. Extensions are Your Friends

Google is constantly trying to improve the search experience. These improvements include offering more information in ads. Whenever you get a chance you should try to include extensions in your ads. The whole purpose behind extensions is to make your ad more relevant and increase CTR. Check out this series of posts from PPCHero for implementation.

6. Negative Keywords are Your Friends

Nobody likes paying for irrelevant clicks. Unless your entire account is exact match keywords, you need negative keywords. Negative keywords are the keywords you don’t want to pay for. You can add them at the ad group or campaign level. Some popular negative keywords are  “free” “cheap”. Make sure they are in your account.

7. At Least Log In To Your Account Once A Day

You don’t have to be constantly optimizing, but pick a time of day & get in your account for at least a few minutes every day. This will allow you to catch potential errors, notice trends, and avert crisis. People who set and forget their AdWords accounts often fail to make any money on them.

 

8. Your Ad Should Always Have a Call To Action

Searchers shouldn’t have to think too hard. Make sure all of your Ad Copies have CTA directing your potential customers to the next step. They can be simple or complex, but they should always be specific.

 

9. Set ROI Goals

If you don’t have goals when you begin your AdWords journey, you will not get the most out of it. Not only are setting desired ROIs part of the bidding equation, but they will also guide the rest of your business. Using ROI goals can help you focus on specific product categories over others, and will help you prioritize specific campaigns.

Seven SEO tools to improve your online PR efficiency

http://www.google.com/trends/

The ability to instantly get a seasonal idea of when people are interested in topics is hugely valuable, especially when that data challenges conventional wisdom.

 

http://ubersuggest.org/

The suggestions that Google make when you type in a search query give you a great, and sometimes scary, insight into the pysche of people searching online.

Being able to quickly get together lots of ideas for content using a tool like Ubersuggest, which captures those Google Suggestions, is a great place for a PR team to start brainstorming press release ideas.

https://ifttt.com/

IFTTT offers a visual data mash-up service. On a simple level it offers functionality like ‘if I publish a blog post, tweet it’, or ‘if I publish or upload a video to facebook, save it to dropbox’ but you can very easily set up more complex ‘recipes’ that sift through PR opportunities like #journorequest.

 

http://linksy.me/find-email

If you know the first and last name plus the domain of the person you’re hoping to outreach to, this can help you ‘guess’ their valid address. It uses Gravatar and can be a great way of finding people who either have a contact form on their site or you’ve found through LinkedIn. 

http://followerwonk.com/

FollowerWonk is a really powerful search engine based upon the biography information people provide through Twitter. At a base level it’ll allow you to search biographies on searches like “keyword journalist”.

The real value is in the advanced search functionality. E.g. you can see all of the people who use a company’s url in their bio, hopefully finding their employees 

What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

  • Create a great, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

2. What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

1. Your Website is Like a Cake

think-of-your-site-like-a-cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

  • Keyword Stuffing: Overuse of keywords on your pages.
  • Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.